(This is a repost from my LinkedIn page. The information presented herein reflects my personal experience with music marketing and content creation as a composer. The tips that I give may not necessarily work for everyone, but they do help to provide guidelines for how to maintain an active and focused creative presence.)
Ever since I restructured my YouTube channel and updated my website, I have made it a habit to use different features of social media platforms to my advantage as someone running a remote sole proprietorship. I used to apply the YouTube "Shorts" feature for video clips about my travels. Now, I use it to advertise my music and engage more with audiences. Here are some important music marketing rules that I have learned in the process:
- Have at least some basic knowledge of and skills with video editing software programs.
- If you are a composer who is trying to earn income through your work, never show the score to a piece in your videos because composers should not give away their music for free.
- Use relevant hashtags so that more people will find your work: preferably, hashtag topics that focus on the music that you create.
- If possible, provide a link to the full version of the video. YouTube Shorts simplifies this process through the "Related Video" feature, which content creators can edit by copying and pasting whichever necessary video link from their channel.
- If the music is available for purchase, post the links in the video description (for long videos) so that people can find where to buy the content.
- Whenever necessary, share your posts to connect with and grow your audience because music marketing does not happen in a vacuum.
Ever since I restructured my YouTube channel and updated my website, I have made it a habit to use different features of social media platforms to my advantage as someone running a remote sole proprietorship. I used to apply the YouTube "Shorts" feature for video clips about my travels. Now, I use it to advertise my music and engage more with audiences. Here are some important music marketing rules that I have learned in the process:
- Have at least some basic knowledge of and skills with video editing software programs.
- If you are a composer who is trying to earn income through your work, never show the score to a piece in your videos because composers should not give away their music for free.
- Use relevant hashtags so that more people will find your work: preferably, hashtag topics that focus on the music that you create.
- If possible, provide a link to the full version of the video. YouTube Shorts simplifies this process through the "Related Video" feature, which content creators can edit by copying and pasting whichever necessary video link from their channel.
- If the music is available for purchase, post the links in the video description (for long videos) so that people can find where to buy the content.
- Whenever necessary, share your posts to connect with and grow your audience because music marketing does not happen in a vacuum.
RSS Feed
