ANTHONY LUIS SANCHEZ: Composer and Musicologist
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Other Tactics for Marketing Music and Avoiding Potential Scams

4/16/2026

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I discussed in one of my previous posts last month that music marketing often requires the artist to stay vigilant and attentive to potential online scams. Consider this current post an expansion on what I previously said. Locating jobs related to music can prove difficult at times due to unpredictability. Even though creating an accurate and honest resume and Curriculum Vitae (CV) can help secure work for a potential candidate, such documentation alone does not suffice. The artist must also showcase their skills and demonstrate what they can do. I present this process through “Demo Reels.” They clearly show clips from audiovisual works and collaborations from my creative output over the years. I have intentionally inserted these reels on the “Home” page of my website so that potential visitors know what kind of works to expect from me in advance should they commission music.



Artists in this current era must also be aware that some job postings in the field are not always what they seem. It helps to conduct searches online to determine the legitimacy of a given company or organization for freelance or academic work. This shows whether or not a company or organization is officially accredited by the Better Business Bureau (BBB) and can elicit audience feedback via reviews and complaints from customers or clients. Here are some factors and situations to think about when searching for remote or location-based music jobs:
​
  1. The advertised institution or company features questionable background information about their history or services.
  2. The company or website applies paid subscriptions and online job markets with polarizing services.
  3. Customers often experience short trial periods with little time to react when the trial periods end.
  4. Some paying customers also complain of being overcharged with monthly fees.
  5. Customers often find it difficult to cancel subscriptions and lessons.
  6. Success largely depends on how well the potential candidate for the job knows a given subject, which varies drastically based on audience feedback.
  7. Some customers complain about deceptive or unethical business practices from a company or institution, leading them to proclaim that they are scam.
  8. Potential candidates receive decent compensation, but the job applicant must find the clients on their own. This especially applies when tutoring or creating a private music studio for teaching.
  9. The qualifications for freelance music composition jobs vary by what a given project requires.
  10.  Qualifications for a job depend on how well the skills on an applicant’s resume match what the job requires.
  11. Some job postings can appear new, but they are outdated.
  12. Some job listings receive “promoted” advertisements to increase visibility and persuade potential applicants.
  13.  The time to apply and submit works for consideration varies, with some offering a surprisingly short window of opportunity.

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    ​DMA. Composer of acoustic and electronic music. Pianist. Experimental film.

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